Mahindra Racing unveils striking new season 10 livery
December 20, 2023
Mumbai / Banbury, December 13th 2023: Mahindra Racing today unveiled a new-look livery for the 2024 ABB FIA Formula E World Championship.
Season 10 marks a decade of competition in the FIA’s all-electric series, with Mahindra Racing the only team and manufacturer on the grid to retain its original identity since the championship’s inception, albeit with a fresh twist for the new campaign.
Designed in partnership with the team at Mahindra Advanced Design Europe (MADE), the fresh new look for the team centres around a red, silver and desert grey livery, produced with a matte finish for the first time in the team’s history.
The scheme commemorates the team’s heritage in Formula E, with ten of Mahindra’s twin-peak logos on the engine cover – one for each year of competition at the forefront of electric racing.
In that time, Mahindra Racing have achieved plenty of on-track success, including five E-Prix victories, 24 podiums and 10 pole positions. That success is mirrored off-track, as the team continues to play a pivotal role in using motorsport to push greener and more sustainable technologies for the future of the automotive industry.
Season 10 marks the beginning of an exciting new chapter for the team, with new drivers Edoardo Mortara and Nyck de Vries, plus appointments to the team’s Technical and Performance departments. It is a signal of intent, as the team embarks on a journey back to Championship contention in the coming years.
Speaking on the launch of the new livery, Mahindra Racing CEO Frederic Bertrand said, “It’s a new chapter for everybody at Mahindra Racing, and I’m very excited to unveil our livery for Season 10, which reflects both this, and celebrates our long-standing commitment to Formula E.
“We have a very proud history in the Championship as a team, and the objective is for the actions we are taking now, in the present, to help build a brighter future on-track. I can’t wait to see the cars take to the track in Mexico in the new livery.”
Season 10 features a record 17-race calendar, which begins at the Autodromo Hermanos Rodriguez, Mexico City, on 13 January 2024.
Mahindra Racing is a founding team – and the only Indian team – to compete in the ABB FIA Formula E World Championship, the world’s first all-electric street racing series. Mahindra Racing has an impressive stats sheet and is a multi-race winning outfit after scoring its breakthrough victory at the Berlin E-Prix in 2017. The squad is committed not only to pushing the limits of technology and innovation in the electric vehicle space, but to addressing the impact of climate change; it was the first Formula E team to be awarded the FIA Environmental Accreditation Three-Star rating and is the only team to be certified Net Zero Carbon footprint, demonstrating best practice and excellence in sustainability practices.
ABB FIA Formula E WORLD CHAMPIONSHIP
The ABB FIA Formula E World Championship brings intense and unpredictable all-electric racing to the heart of iconic cities around the world. In its first six seasons Formula E crowned five different champions and celebrated 17 winners in 69 races. With more automotive manufacturers on the grid than any other motorsport, the ABB FIA Formula E World Championship is not only one of the most compelling racing series on the planet but also an unparalleled proving ground for race-to-road electric vehicle and sustainable mobility technologies. For Formula E media enquiries, please contact: firstname.lastname@example.org
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.
The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.