Mahindra Research Valley (MRV)
July 19, 2021
Mahindra Research Valley (MRV) – Becoming Future-Ready
Mahindra is one of the first companies in India to have a full-scale R&D set-up, not just in MRV but an ecosystem spread across the world,” said R Velusamy, Chief of Global Product Development. “While other OEMs offer speciality services with adjacent products, Mahindra’s speciality lies in offering niche products across a full range product portfolio. From heavy to medium commercial trucks, to pickups to UVs/SUVs, three-wheelers, and even construction equipment, catering to such a diverse segment requires robust R&D capabilities. Best-in-class fuel efficiency, technology-packed features, imposing personality, longevity, driver refinement, industry best safety and highest value for money are just some ways our mobility solutions are ahead of the curve,” added Velusamy.
Mahindra went on to develop a global design ecosystem between MRV, Mahindra Design Studio in Kandivali, Pininfarina in Italy, MNATC in USA, and its latest addition to the list is Mahindra Advanced Design Europe (M.A.D.E.). From merely 50 engineers dedicated to R&D in 1993, MRV grew to 3,800 engineers. MRV is the hub of a global neural network for auto and farm in the UK, US (Detroit and Virginia), Italy, Finland, Turkey and Japan. It is today an institution that can compete with the best anywhere is the world.
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