Mahindra Announces Official Sponsorship of Volleyball Australia

February 15, 2024

Mahindra partners with Volleyball Australia in a Sponsorship deal

Brisbane, February 15, 2024: Mahindra, a global leader in automotive manufacturing, has signed a two-year sponsorship deal with Volleyball Australia, marking Mahindra Automotive Australia’s first foray into the Australian sports sponsorship arena. This strategic partnership aims to elevate the popularity of volleyball across Australia while showcasing Mahindra’s commitment to community and sporting talent development.

As the Naming Rights’ sponsor for the Australian Beach Volleyball Championships and the Australian Volleyball Super League (AVSL), Mahindra will enhance the visibility of these competitions for at least the next two years. Additionally, Mahindra’s logo will be proudly displayed on all AVSL team singlets.

Further solidifying its role, Mahindra becomes the official vehicle partner for Australia’s National volleyball teams, the Volleyroos and Beach Volleyroos. Events will feature Mahindra’s flagship SUVs – the XUV7OO and Scorpio – symbolizing the blend of high performance and adventure inherent to both Mahindra and volleyball.

Sachin Arolkar, Head – International Operations, Automotive Sector, Mahindra & Mahindra Ltd., said, “Our partnership with Volleyball Australia signifies a key milestone in Mahindra’s journey, reflecting our belief in the unifying power of sports. Australia is an important market for us, this sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Australians. This partnership is a strategic step towards achieving our vision of becoming a household name in the Australian automotive market by 2030.”

Volleyball Australia CEO, Andrew Dee, said, “Partnering with Mahindra marks a pivotal moment for Volleyball Australia, propelling our sport into a new era of growth and visibility. Mahindra’s support enables us to expand our reach, enhance our events, and provide our national teams with the resources they need for international success. This collaboration reflects our shared commitment to excellence and the development of volleyball, from grassroots initiatives to the global stage. We are excited to embark on this journey with Mahindra, driving the sport forward in Australia and beyond.”

Ankit Taneja, National Manager, Mahindra Automotive Australia, said, “This alliance is crucial to our next phase of expansion, ensuring that Mahindra reaches a broader audience and integrates more deeply into the Australian way of life, aligning perfectly with the dynamic spirit of sportsmanship and the passion of our audience. With this partnership we aim to create memorable experiences for volleyball fans, further deepening Mahindra’s connection with the Australian community.”

Georgia Johnson, Beach Volleyroo, highlighted the importance of equality in sports and the significant support Mahindra provides. “It’s very exciting to have Mahindra on board. Because we travel so much as part of our sport, our events are held all over the world, we need support from commercial sponsors. The support helps us progress towards qualification for the Olympics and other peak performance events like the World Championships as well, which Australia is hosting in Adelaide in 2025,” she said.

Zachery Schubert, Beach Volleyroo, expressed enthusiasm for the sponsorship’s impact. “Mahindra’s involvement with Volleyball Australia is exciting for both the sport and our team, particularly in an Olympic year. Their support is key to elevating volleyball’s profile and our success.”

This initiative underscores Mahindra’s broader ambition to become a household name in the Australian automotive landscape by 2030, leveraging its SUVs’ appeal and performance to connect with and inspire the community. Mahindra’s global commitment to sports, demonstrated through partnerships with the IPL, FIFA World Cup, and ICC Men’s Cricket World Cup, further highlights its dedication to sporting excellence.

Ends

For more information please contact Lauren Ryan on 0402 162 807 or lauren.ryan@btbocnsulting.com.au

NOTES TO EDITORS

About Volleyball Australia

Volleyball Australia is the peak body for administration of the sport of volleyball in Australia. VA delivers nationally recognised and international events across Australia and works with its Member States to service members of the sport.  The Volleyroos and Beach Volleyroos are the high-performance squads for which VA is manages.

Learn more about Volleyball Australia on https://volleyball.org.au/ / Facebook @VolleyballAustralia, Twitter, Instagram, YouTube @ausvolley

About Mahindra Group

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room

Learn more about Mahindra Australia on www.mahindra.com.au / Twitter, YouTube and Facebook: @MahindraAus Instagram #Mahindra_Australia