Category: Brand


Mahindra unveils new brand identity for an exciting journey into the Australian market

April 6, 2023

Mahindra unveils its new brand identity as it embarks on an exciting journey into the Australian market, reflecting the company’s commitment to growth and expansion in new markets Mahindra is strategically expanding its dealer network, with a particular emphasis on urban markets, in order to bolster its presence in the country Brisbane, April 6, 2023:  Mahindra & Mahindra Ltd is set to make a significant impact in the Australian market with the launch of two...

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Automatic PikUp Dual Cab Testing

September 15, 2022

Automatic PikUp Dual Cab Testing Ever curious how we test vehicles in Australia? We invited #roothy along to see what type of Real World testing is done as part of our Test Program for all New vehicles we launch in Australia. Click to Profile to see full 9min Automatic Dual Cab PikUp testing in the Red Centre of Australia  

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Mahindra Research Valley (MRV)

July 19, 2021

Mahindra Research Valley (MRV) – Becoming Future-Ready Mahindra is one of the first companies in India to have a full-scale R&D set-up, not just in MRV but an ecosystem spread across the world,” said R Velusamy, Chief of Global Product Development. “While other OEMs offer speciality services with adjacent products, Mahindra’s speciality lies in offering niche products across a full range product portfolio. From heavy to medium commercial trucks, to pickups to UVs/SUVs, three-wheelers, and...

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Charters Towers Mahindra putting products to the test!

February 13, 2021

Product testing the Mahindra PikUp, Dealer  Principal of Charters Towers Mahindra Christopher Carney describes his thoughts and shares some if his footage. Testing of a Mahindra PikUp dual cab fitted with additional accessories in various locations across Australia. From the Snowy Mountains in NSW to some of Australia’s hardest tracks the CREB track and Old coach road in Northern Queensland. With Heavy loads and Towing caravans putting the Mahindra to the test in a range...

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Mahindra Adventure on Fraser Island

November 21, 2019

Mahindra Australia’s First Ever Adventure on Fraser Island. The iconic hertiage listed Fraser Island becomes the back drop for this invite only Mahindra PikUp 4×4 customer only event. Customers got to see the iconic Maheno Ship Wreck, Eli Creek, Lake Makenzie and Central Station. Not to mention drive on the amazing 75 mile beach.

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Mahindra Racing to Compete in FIA Formula E Championship

November 28, 2013

Mumbai, November 28, 2013: Mahindra Racing will join the inaugural FIA Formula E Championship beginning in September 2014. The motor sports division of the Mumbai-based USD 16.2 billion multinational Mahindra Group has signed an agreement with series promoters Formula E Holdings to become the eighth and only Indian team to join the new zero emission series. [youtube 0oJzwQrsDkU nolink] The innovative all-electric global race series will include 10 races in its first season in city-centre locations...

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