• Mahindra to be Perth Bears’ exclusive automotive partner across the club’s first two NRL seasons 

BRISBANE, October 2, 2026: Mahindra today announced its partnership with the Perth Bears as the club's Official Automotive Partner and a Founding Member, ahead of its entry into the National Rugby League (NRL) in 2027.

The multi-year partnership commences in 2026 and will continue through the Perth Bears' first two NRL seasons in 2027 and 2028.

The partnership builds on Mahindra’s growing presence in the country and its association with sport and communities across Australia, including Western Australia.

Mal Meninga, Head Coach, Perth Bears, said, "We are building the Perth Bears from the ground up and have been deliberate about the partners we bring on board. Mahindra shares that commitment and our ambition to create something special from day one. Having its support as we prepare for our first NRL season is a valuable addition to the club."

Anthony De Ceglie, CEO, Perth Bears, said, "We are privileged to be bringing the NRL to Western Australia and are encouraged by the calibre of partners joining us on this journey. Mahindra is a global automotive brand, and its decision to come on board as a Founding Member, while supporting our people with vehicles from day one, demonstrates its commitment to what we are building at the Perth Bears."

Arunangshu Roy, Country Manager, Mahindra Australia, said, "Becoming a Founding Member and Official Automotive Partner of the Perth Bears is a testament of Mahindra’s commitment to Australia as we continue to grow our presence in the market. We are pleased to support the club from its formative stage and look forward to being part of its journey into the NRL."

The partnership brings together Mahindra’s expanding automotive presence in the country with the Perth Bears as the club prepares for its inaugural NRL season in 2027.